Archive: Campaign Work
Chronology of various campaign designs, including product, service, and corporate initiatives. Clients include Adobe, Adidas, Millipore Sigma, Simplr, VF, and Zelle.
Simpplr
Multi-target product awareness campaign
Simpplr is an employee experience platform that goes beyond the static content and subpar usability of traditional intranets and HR portals. It employs AI-powered technology that's always learning and tailoring content for each employee. In short, game-changing.
We helped Simpplr develop a multi-tier, targeted awareness campaign. This included refining aspects of their brand identity and delivering a messaging framework. The end result is a systemic approach to targeted communications, with differntiation for C-level and comms customer targets, as well as overarching brand-level language.
Completed as creative director at Emotive Brand. Design: Chad Mitchell. Strategy & messaging: Jim Humes.
Zelle
Everyday Better awareness campaign
With Zelle becoming the leading money transfer method, the company sought to build better awareness around the service built into most banking apps. The concept of Everyday Better utlized a purely graphical visual language to convey how Zelle helps people manage their money day-to-day, with a focus on special occasions.
Completed as design director with Awasu Design.
Adobe
Art direction and concepts for Adobe Stock promotional campaign
A series of image mashups served to convey the limitless potential and formidable variety of image resources in the Adobe Stock catalog. I led the GSP team to find photography combinations that have some wit and don't feel completely random associations, while at the same time working formally.
Adidas
Product campaign concept
Utilzing the Adidas visual language and brand assets as a launching point, we developed distinct product cues and a dynamic layout approach for adipower performance footwear promotions.
VF Corporation
Corporate Sustainbility Campaign
Concepts for a strategic corporate sustainability campaign for one of the world's largest clothing manufacturers
Millipore Sigma
Neuroscience campaign, concept, illustration
Illustration-based campaign to promote the company's parterships and expertise in neuroscience. Resulted in extensive print publication and social media ad placement.
