Archive: Brand Identity
Various brand identity work, including iconography, environmental, and packaging.
Clients include Autodesk, Cisco, Kia, Kohler, McAfee, and UCSF.
UCSF and Cisco
Digital health partnership campaign
Identity and event materials for Connected Health Interoperability Platform, an initiative to streamline the data ecosystem for consumers, clinicians, and healthcare organizations.
Kohler Karbon
Product branding, campaign and illustration
Product branding, illustration, and promotional materials for Karbon, Kohler's breakthrough premium home faucet.
Kia Corporation
Logo Concept
Kia invited us to redesign its logo, with curious constraints in place. We also extended concepts to a brand identity system.
Loggly
Logo & identity
A new take on data tech disruption. Additional designers: Brady Boyle, Chin Lee
GetSafe
Brand identity, website, app UI, brand movie
The people at GetSafe had years of collective experience in the security industry, but none of them had created a brand from scratch. Our first step was to find a position it could own in the crowded home-security market. We zeroed in on the idea of freedom, couched in a DIY sensibility of self-sufficiency and empowerment.
My role: Design Director. Co-IxD: Jonathan Haggard. Movie production: Corduroy Media. Brand strategy: Hozy Rossi, Sandra Fernandez. Client Services: Melinda Giacolone.
Ceph & Inktank
Dual brand identity, websites, infographics
The creators of Ceph, the beloved open-source storage solution, sought to reinvigorate the brand and establish a parent brand, Inktank, to take on Amazon Web Services and secure its position as a leader in cloud computing. The ocean, being the largest ecosystem in the habitable world, emerged as the most apt metaphor for digital storage. Subsequent to our engagement, Inktank sold to Red Hat for $175M.
My role: Design director. Designer: Damien Webb, Patrick Corrigan, Katie King Rumford. Brand strategy: Sean Ketchem.
Exploratorium
Signage environmental concepts
Exterior signage concepts for Exploratorium's science museum at Pier 15. The actual results are gratifyingly close to the conceptual renderings.
McAfee
Packaging design, art direction, concept
Designer: Scott Hammond. Direction: Jane Brown
Autodesk
Desktop and application icon system
Workikng closely with the Autodesk creative team and partnering with Brett Wicken, we revamped the product suite iconography as well as fine-tuned metaphors and unified styling for an arsenal of legacy application icons.
Duetto Café
Logo for a coffee house in Emeryville, California
Winner of a typographic award from Communication Arts magazine. Designed with Carin Rogoff.
Juliter Technologies
Brand refresh, collateral system, website
A complete brand update for Jupiter Technologies included a comprehensive collateral system and website overhaul.