Archive: Brand Identity

Various brand identity work, including iconography, environmental, and packaging.
Clients include Autodesk, Cisco, Kia, Kohler, McAfee, and UCSF.

UCSF and Cisco

Digital health partnership campaign
 

Identity and event materials for Connected Health Interoperability Platform, an initiative to streamline the data ecosystem for consumers, clinicians, and healthcare organizations.

chip_illy_invite2_2023chip_illy_invite2_2023
CHIP_website2_2023CHIP_website2_2023

Kohler Karbon

Product branding, campaign and illustration

Product branding, illustration, and promotional materials for Karbon, Kohler's breakthrough premium home faucet.

Karbon_Spread_19201720Karbon_Spread_19201720
kohler_brochure_Detail31720kohler_brochure_Detail31720

Kia Corporation

Logo Concept
 

Kia invited us to redesign its logo, with curious constraints in place. We also extended concepts to a brand identity system.

Kia11720Kia11720
Kia21720Kia21720
Kia31720Kia31720
Kia41720Kia41720
Kia51720Kia51720
Kia61720Kia61720
Kia71720Kia71720
Kia81720Kia81720
Kia91720Kia91720

Loggly

Logo & identity
 

A new take on data tech disruption. Additional designers: Brady Boyle, Chin Lee

Loggly_logo_slide19201720Loggly_logo_slide19201720
LOG_Posters_r1_template1920_21720LOG_Posters_r1_template1920_21720
LOG_buttons-stickers_r1_template19201720LOG_buttons-stickers_r1_template19201720
loggly_phone_staging_matte19201720loggly_phone_staging_matte19201720
Loggly_bus_retouch1720Loggly_bus_retouch1720

GetSafe

Brand identity, website, app UI, brand movie

The people at GetSafe had years of collective experience in the security industry, but none of them had created a brand from scratch. Our first step was to find a position it could own in the crowded home-security market. We zeroed in on the idea of freedom, couched in a DIY sensibility of self-sufficiency and empowerment.

My role: Design Director. Co-IxD: Jonathan Haggard. Movie production: Corduroy Media. Brand strategy: Hozy Rossi, Sandra Fernandez. Client Services: Melinda Giacolone.

 

getsafe_covergetsafe_cover
getsafe_package1getsafe_package1
getsafe_package2getsafe_package2
getsafe_package3getsafe_package3
getsafe_website_2021getsafe_website_2021
getsafe_app2getsafe_app2
A026_C025_0930LLA026_C025_0930LL
A024_C001_0929GMA024_C001_0929GM
GetSafe_photos_rev_1920GetSafe_photos_rev_1920
getsafe_sign3getsafe_sign3

Ceph & Inktank

Dual brand identity, websites, infographics

The creators of Ceph, the beloved open-source storage solution, sought to reinvigorate the brand and establish a parent brand, Inktank, to take on Amazon Web Services and secure its position as a leader in cloud computing. The ocean, being the largest ecosystem in the habitable world, emerged as the most apt metaphor for digital storage. Subsequent to our engagement, Inktank sold to Red Hat for $175M.

My role: Design director. Designer: Damien Webb, Patrick Corrigan, Katie King Rumford. Brand strategy: Sean Ketchem. 

inktank_ceph_cover_newinktank_ceph_cover_new
inktank_ceph_directions2inktank_ceph_directions2
inktank_ceph_logos_new3inktank_ceph_logos_new3
inktank_ceph1_newinktank_ceph1_new
inktank_coversinktank_covers
SONY DSCSONY DSC
inktank_ceph_system2inktank_ceph_system2
inkatank_ceph_busstop2inkatank_ceph_busstop2

Exploratorium

Signage environmental concepts
 

Exterior signage concepts for Exploratorium's science museum at Pier 15. The actual results are gratifyingly close to the conceptual renderings.
 

exploratorium_signage_concept_collage19201720exploratorium_signage_concept_collage19201720
IMG_2593_retouch19201720IMG_2593_retouch19201720
exploratorium_signage_day19201720exploratorium_signage_day19201720
exploratorium_signage_night19201720exploratorium_signage_night19201720

McAfee

Packaging design, art direction, concept
 

Designer: Scott Hammond. Direction: Jane Brown

mcafee_product_suite_trio_19201720mcafee_product_suite_trio_19201720
mcafee_product_suite_4_9201720mcafee_product_suite_4_9201720
mcafee_header_card_19201720mcafee_header_card_19201720

Autodesk

Desktop and application icon system
 

Workikng closely with the Autodesk creative team and partnering with Brett Wicken, we revamped the product suite iconography as well as fine-tuned metaphors and unified styling for an arsenal of legacy application icons. 

Autodesk_desktop_icons_1920Autodesk_desktop_icons_1920
autodesk_inapp_icon_suite_1920autodesk_inapp_icon_suite_1920
desktop_dsktp_icon_guidelines_1920desktop_dsktp_icon_guidelines_1920
autodesk_appicon_guidelines_1920autodesk_appicon_guidelines_1920

Duetto Café

Logo for a coffee house in Emeryville, California
 

Winner of a typographic award from Communication Arts magazine. Designed with Carin Rogoff.

duetto_logo2_1920duetto_logo2_1920
duetto_logo_duo2_1920duetto_logo_duo2_1920

Juliter Technologies

Brand refresh, collateral system, website
 

A complete brand update for Jupiter Technologies included a comprehensive collateral system and website overhaul.

JUP_solutions_brichure_upright_19201720JUP_solutions_brichure_upright_19201720
JUP_Solutions_Brochure_1920JUP_Solutions_Brochure_1920
JUP_building_placar19201720JUP_building_placar19201720
JUP_catalogue_cover19201720JUP_catalogue_cover19201720
JUP_160775957_toolkit_19201720JUP_160775957_toolkit_19201720