The people at GetSafe had years of collective experience in the security industry, but none of them had created a brand from scratch. Our first step was to find a position it could own in the crowded home-security market. We zeroed in on the idea of freedom, couched in a DIY sensibility of self-sufficiency and empowerment.
My role: Design Director. Co-IxD: Jonathan Haggard. Movie production: Corduroy Media. Brand strategy: Hozy Rossi, Sandra Fernandez. Client Services: Melinda Giacolone.
"With so much competition in the home-security space, we needed a way to stand out but still show the credibility and trust that customers expect. From our website to our mobile app to our packaging, MetaDesign effectively nailed our strategic positioning.”
— Alan Wu, Director of Sales & Marketing, GetSafe