InFocus

Brand identity, UX, information architecture, website, collateral

Primarily known for its projectors and hardware products, InFocus had greatly expanded its offer to include touchscreen displays, large-scale display walls, and collaboration tools. Perceived as an equipment supplier, it was in reality a solution provider. Our team worked closely with InFocus to develop a unified visual and verbal strategy, and to overhaul the corporate website experience. 

Completed while design director at MetaDesign. Designers: Neha Hattangdi, Huyen Do. Brand strategy: Susan Weingarten. Client services: Melinda Giacolone.