Technology startups often face a dual challenge: introducing a new brand to the world and introducing a new category of product. The founders of Inkling were among the first to see the potential for devices like the iPad to change learning, in education and in business. Rooted in their brand positioning "Awakening Curiosity," the visual identity evokes a sense of enticing wonder.
A MetaDesign project. Additonal direction: André Stauffer. Brand strategy: Alexander Haldemann.