Ceph & Inktank

Dual brand identity, websites, infographics

The creators of Ceph, the beloved open-source storage solution, sought to reinvigorate the brand and establish a parent brand, Inktank, to take on Amazon Web Services and secure its position as a leader in cloud computing. The ocean, being the largest ecosystem in the habitable world, emerged as the most apt metaphor for digital storage. Subsequent to our engagement, Inktank sold to Red Hat for $175M.

Completed while design director at MetaDesign. Designers: Damien Webb, Patrick Corrigan, Katie King Rumford. Brand strategy: Sean Ketchem. 

inktank_ceph_directionsinktank_ceph_directions
inktank_ceph_logosinktank_ceph_logos
inktank_ceph1binktank_ceph1b
inktank_ceph2cinktank_ceph2c
inktank_ceph_image_styleinktank_ceph_image_style
inktank_ceph_stationery_new1inktank_ceph_stationery_new1
SONY DSCSONY DSC
SONY DSCSONY DSC
SONY DSCSONY DSC
inkatank_ceph_posterinkatank_ceph_poster
inktank_ceph_tradeshowinktank_ceph_tradeshow
inktank_ceph_systeminktank_ceph_system

Infographic system

DRH_Infographic_ipad3DRH_Infographic_ipad3
DRH_Infographic_guidelines2DRH_Infographic_guidelines2