Q Bio

Brand identity, information architecture, design strategy, brand strategy, interaction design, infographics, website development

Q Bio represents the future of preventitive, personalized health, combining an individual's medical history with a comprehensive annual exam to give better and more insightful information about your body. Founded by enterpreneur and Affirm founder Jeffrey Kaditz alongside Stanford professor Michael Snyder, PhD, we worked closely with them to extend the brand language and develop a strategic approach to communicate a complex, sensitive topic in a compelling way.

Completed as design director at Awasu Design. Designers: Mark Bumanglag, Kenny Nieh. Strategy: Erika Ekiel. Client services: Cara Adelmann.


Concepts left to right: Partner in Care, Personalized Health, Signalling the Future