TrueFacet

Brand strategy, brand identity, IxD, UX, IA, ecommerce website

What does “modern luxury” look and sound like? For TrueFacet, an online marketplace for pre-owned jewelry, we created a simple, sophisticated identity that balances the classic and the contemporary and that fits squarely into the luxury sector. We also developed a verbal tone to convey this sensibility in words.

Completed while design director at MetaDesign. Lead designer: Brady Boyle. IxD: Jonathan Haggard. Additional direction: Lindsay Gravette. Brand strategy: Susan Weingarten. Messaging: Molly Lind. Client services: Andy Giles.

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