UX, IxD, UI, various

A collection of user experience, interaction and UI projects, highlighting conceptual work for LG, Samsung and Motorola, among others.

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MotorolaLGSamsungAutodesk

Motorola
UX concept, prototype, iconography

Motorola wanted a high-concept phone OS, including protoytypical features, and a complete UI visual language. Happily, a typographic approach was the direction they chose to pursue. The resulting UI utilized expressive, type-based interaction and micro-animations to create a uniquely modern, youthful yet sophisticated smartphone experience.

Completed while at MetaDesign. IxD Lead: Ying Liu. IxD, UI: Carin Rogoff, Dante Carlos.

 

motorola_UI_array_editmotorola_UI_array_edit
Motorola_iconsMotorola_icons

Samsung
Smart TV UI/UX, customer research and findings, messaging

Samsung approached us to create a special MENA edition of their SmartTV interface. The project included regional interviews and customer research to determine the needs, wishes and preferences of customers in the Middle East. Design concepts were rooted in this research and mined the rich traditions and motifs of Arab culture.

Completed while design director at MetaDesign. Designer: Liscelyn Grifal. Client services: Jessica McNamara Sloan, Joanna Lee.

 

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smsng_music_tvsmsng_music_tv
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smsng_arabidolsmsng_arabidol
smsng_prayerclock_storyboardsmsng_prayerclock_storyboard
smsng_prayerclocksmsng_prayerclock
smsng_photoboothsmsng_photobooth
smsng_preso_decksmsng_preso_deck
Smsng_mena_coupleSmsng_mena_couple

LG
UX concept, IxD, UI, prototyping

I worked with LG on multiple engagements. Projects were mostly experimental, and LG gave license to push the envelope. All the work was built on a foundation of rigorous customer, competitor, and trend research.

Completed while design director at MetaDesign. Designers: Liscelyn Grifal, Melissa Myomoto-Mills, Rachel Jacques, Sa Nguyen

 


LG Smartphone Features – UX Concepts

The team was tasked with developing UX concepts for future LG smartphones. Intensive research findings were the basis for three conceptual territories, each of which comprised a set of prototypical features. Below are excerpts from the findings presentation, followed by sample prototypes and concept movies.

Easy_Fullscreen_2019Artboard 1Easy_Fullscreen_2019Artboard 1

Cinematic concept
AR panorama, New York City and Los Angeles. While taking a panoramic video, AR data allows for the superimposition of key landmarks and locations within the scene.

An important aspect of the concept was to empower users to be auteurs, giving them features normally available in professional cameras. Shown below is the auto-zoom feature that enables smooth hands-free zooming as well as rear-synch flash functionality.

Magnetic concept
Prototypes for new methods of photo gallery organization (coverflow, AI, manual). Haptics mimic the sensation and behavior of magnets, enhacing the task of grouping items.

Elemental concept
Highlighting important items, unlock transition, deconstructive transition

Magnetic concept movie


LG Easy UI Concept

UX/UI concepts for an easy smartphone OS catering to novice or visually impaired users. Prototypes were developed to demonstrate key features and the overall user task flow.

LG_Easy_UI_concept_directions2LG_Easy_UI_concept_directions2
lg_easy_Ui_preso2lg_easy_Ui_preso2
LG_Easy_UI_concept_v1LG_Easy_UI_concept_v1
LG_Easy_UI_concept_v2LG_Easy_UI_concept_v2
LG_Easy_UI_concept_v3LG_Easy_UI_concept_v3
LG_Easy_UI_concept_v4LG_Easy_UI_concept_v4

Autodesk
Product branding: desktop and application iconography systems and guidelines

Autodesk_desktop_iconsAutodesk_desktop_icons
autodesk_desktop_icon_guidelinesautodesk_desktop_icon_guidelines
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