Motorola wanted a high-concept phone OS, including protoytypical features, and a complete UI visual language. Happily, a typographic approach was the direction they chose to pursue. The resulting UI utilized expressive, type-based interaction and micro-animations to create a uniquely modern, youthful yet sophisticated smartphone experience.
Completed while at MetaDesign. IxD Lead: Ying Liu. IxD, UI: Carin Rogoff, Dante Carlos.
Samsung approached us to create a special MENA edition of their SmartTV interface. The project included regional interviews and customer research to determine the needs, wishes and preferences of customers in the Middle East. Design concepts were rooted in this research and mined the rich traditions and motifs of Arab culture.
Completed while design director at MetaDesign. Designer: Liscelyn Grifal. Client services: Jessica McNamara Sloan, Joanna Lee.
I worked with LG on multiple engagements. Projects were mostly experimental, and LG gave license to push the envelope. All the work was built on a foundation of rigorous customer, competitor, and trend research.
Completed while design director at MetaDesign. Designers: Liscelyn Grifal, Melissa Myomoto-Mills, Rachel Jacques, Sa Nguyen
LG Smartphone Features – UX Concepts
The team was tasked with developing UX concepts for future LG smartphones. Intensive research findings were the basis for three conceptual territories, each of which comprised a set of prototypical features. Below are excerpts from the findings presentation, followed by sample prototypes and concept movies.
AR panorama, New York City and Los Angeles. While taking a panoramic video, AR data allows for the superimposition of key landmarks and locations within the scene.
An important aspect of the concept was to empower users to be auteurs, giving them features normally available in professional cameras. Shown below is the auto-zoom feature that enables smooth hands-free zooming as well as rear-synch flash functionality.
Prototypes for new methods of photo gallery organization (coverflow, AI, manual). Haptics mimic the sensation and behavior of magnets, enhacing the task of grouping items.
Highlighting important items, unlock transition, deconstructive transition
Magnetic concept movie
LG Easy UI Concept
UX/UI concepts for an easy smartphone OS catering to novice or visually impaired users. Prototypes were developed to demonstrate key features and the overall user task flow.
Product branding: desktop and application iconography systems and guidelines