Regenity
Brand strategy, brand identity
Identity for the global leader in regenerative medicine. Regenity delivers transformation by creating and building regenerative bioresorbable implants that make material difference in patients' lives.
Looking to unify and energize both internal and external audiences during this transitional period, Regenity sought help to craft a new brand that would meet the moment. Foundational to our work was imbuing a more human and approachable quality into Regenity’s brand to differentiate them in an overly technical and sterile competitive landscape. The result was a vibrant brand that clearly expressed Regenity’s hands-on, build-it-now attitude for bringing material advances in regenerative implant science to life.
Katapult
Brand strategy, brand identity
Powering the inclusion economy, Katapult offers lease purchase and early payoff options in an industry dominated by predatory rates and a credit score caste system. The identity expresses an inclusive, narrative thread between people and their purhcases—distilling the experience down to everyday essentials, we crafted a brand identity that engages retailers, shoppers, and employees alike.
Ourself
Logo design + strategy
Broad-range logo concepts for Ourself, the first integrative women's app. We developed directions based on the strategic platform "Empowered Wellness for Womankind." Each concept leans in to different aspects of the strategic brand platform but tells a unique story of how Ourself unlocks the data insights that help to support woman's health at large.
