Simpplr

Multi-target product awareness campaign.
Creative strategy and visual systems.
 

Simpplr is an employee experience platform that goes beyond the static content and subpar usability of traditional intranets and HR portals. It employs AI-powered technology that's always learning and tailoring content for each employee. In short, game-changing. 

We helped Simpplr develop a multi-tier, targeted awareness campaign. This included refining and extending aspects of their brand identity and delivering a robust messaging framework. The end result is a systemic approach to targeted communications, with differntiation for C-level and internal comms targets, as well as overarching brand-level language.

Completed as creative director at Emotive Brand. Design, illustration, and motion: Chad Mitchell. Strategy & messaging: Jim Humes.