UCSF + Samsung:
Digital Health Innovation Lab

Brand identity, design strategy, art direction, website

Digital Health Innovation Lab is a partnership forged between technology juggernaut Samsung and esteemed healthcare institution UCSF, with the purpose of accelerating breakthroughs in digital health. The challenge for the design team was to reconcile the identities of two wildly different and highly recognizable brands as well as create a unique verbal and visual platform to convey bold ambitions.

My role: Design director. Designer: Nadia Skovorodneva. Messaging: Molly Lind. Client services: Melinda Giacolone.