Yo, hey, hola, 'ello

I'm a multidisciplinary design leader with deep practice in both visual and verbal systems. I've led strategic brand, website and product initiatives for a broad range of clients across industries, helping companies embody their uniqueness and achieve greater impact and relevance.

Most recently, I've consulted as a design leader for an array of agencies and companies, including Adobe, Awasu Design, Goodbye Silverstein & Partners, Linus, MapBox, Q Bio, Propane, and Zelle. Working closely with diverse talent, I oversaw corporate identity redesigns, large-scale website launches, and prominent service/product campaigns, to name a few. 

I'm a Silicon Valley native, now living in San Francisco. I miss hearing crickets on warm nights.

KEY CAPABILITIES

Brand identity

Brand positioning
Brand strategy
Brand workshops
Design systems
Art direction
UX, IxD, IA, UI
Customer journeys
Website design
Environmental
Iconography
Illustration
Messaging
Copywriting
Motion design
Typography

Team management
Client relations


EXPERIENCE

Creative Director & Design Lead
Independent consultant
Nov 2017 - Present

Design Director
MetaDesign
Jun 2011 - Nov 2017

Lead Designer
MetaDesign
Jan 2008 - May 2011

Freelance Design Lead
Various technology companies

April 2007 - Dec 2007

Lead Designer 
Phoenix Technologies
Feb 2006 - Mar 2007


Lead Designer, Contract
Stanford University 
Jun 2005 - Jan 2006

Visual/UI Designer
McGraw-Hill
March 2004 - May 2005


EDUCATION

BFA
University of California,
Santa Cruz

Stanford extension, UX/IxD



CONTACT

geoffreyjohn.com
408.205.7029
linkedIn / facebook / instagram

PAST CLIENTS

ABB
Adidas
Alteryx
AOL
Autodesk
Cognizant
Earth Friendly Products
Exploratorium
InFocus
Inkling
Intel
Intrax
Intuit
Johnson & Johnson
Julius Baer Group
Keyssa
Kia
Kohler
LG Electronics

Lotte
McAfee
McGraw-Hill
Migros
Millipore Sigma
Motorola
NTT Data
Samsung
Sony
Stanford University
TrueFacet
UCSF
VF
VW

 

KEY ATTRIBUTES

Stylistically-agnostic, strategic design approach

Left-brain + right-brain problem-solver


Persuasive presention, client relations, advocate for creative

Uncover opportunities for taking brands further

Inspire team members to deliver stellar work

Deliver unified visual systems for print and digital media



PLEASURES

Coastal savanna
French new wave
Phat beats
Desert dunes
Off-road driving
Letterforms
Numeral 7



PEEVES

Bad wayfinding
Clunky software
Scented detergent
Biting wind
Missing fonts
Frozen food
Bald tires

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