Archive: UX & IxD

Highlighting experimental and conceptual work for Samsung SmartTV and LG smartphones.

Samsung
Smart TV UI/UX, customer research and findings, messaging

Samsung approached us to create a special MENA edition of their SmartTV interface. The project included regional interviews and customer research to determine the needs, wishes and preferences of customers in the Middle East. Design concepts were rooted in this research and mined the rich traditions and motifs of Arab culture.

Completed while design director at MetaDesign. Designer: Liscelyn Grifal.

Samsung_Preso_2023Samsung_Preso_2023
SMG_Intro_Animation5_130919SMG_Intro_Animation5_130919
smsng_music_playersmsng_music_player
smsng_arabidol_2023smsng_arabidol_2023
SMG_screens1_2023SMG_screens1_2023
Samsung_TV_Music2_2023Samsung_TV_Music2_2023
smsng_prayer_clock_story_2023smsng_prayer_clock_story_2023
SMG_09_Prayer_Clock_2023SMG_09_Prayer_Clock_2023
SMG_08_Photo_Booth4_2023SMG_08_Photo_Booth4_2023
Smsng_mena_couple_2023Smsng_mena_couple_2023

LG
UX concept, IxD, prototyping

I worked with LG on multiple engagements that were mostly experimental but always built on a foundation of rigorous customer, competitor, and trend research.

Most notably, LG sought to differentiate their future smartphone experience in order to ensure a competitive edge amongst lead industry players. Intensive research findings were the basis for three UX concepts, each of which comprised a set of unique prototypical features.

Below are excerpts from the findings presentation, followed by sample prototypes. Completed while design director at MetaDesign. Designers: Liscelyn Grifal, Melissa Myomoto-Mills, Rachel Jacques

Easy_Fullscreeni_2020Artboard-1Easy_Fullscreeni_2020Artboard-1
LG_FullScreen_ConceptsFeatures_ALL_170615_Final copy.009LG_FullScreen_ConceptsFeatures_ALL_170615_Final copy.009
LG_FullScreen_ConceptsFeatures_ALL_170615_Final copy.010LG_FullScreen_ConceptsFeatures_ALL_170615_Final copy.010
Easy_Fullscreeni_cinnematic_exampleEasy_Fullscreeni_cinnematic_example
LG_FullScreen_ConceptsFeatures_ALL_170615_Final copy.001LG_FullScreen_ConceptsFeatures_ALL_170615_Final copy.001
LG_FullScreen_ConceptsFeatures_ALL_170615_Final copy.002LG_FullScreen_ConceptsFeatures_ALL_170615_Final copy.002
Easy_Fullscreeni_magentic_exampleEasy_Fullscreeni_magentic_example

Cinematic concept
AR panorama, New York City and Los Angeles. While taking a panoramic video, AR data allows for the superimposition of key landmarks and locations within the scene.

An important aspect of the concept was to empower users to be auteurs, giving them features normally available in professional cameras. Shown below is the auto-zoom feature that enables smooth hands-free zooming as well as rear-synch flash functionality.

Magnetic concept
Prototypes for new methods of photo gallery organization (coverflow, AI, manual). Haptics mimic the sensation and behavior of magnets, enhacing the task of grouping items.