TrueFacet
Brand strategy, social strategy, brand identity, IxD, UX, IA, ecommerce website
What does “modern luxury” look and sound like? For TrueFacet, an online marketplace for pre-owned jewelry, we created a simple, sophisticated identity that balances the classic and the contemporary and that fits squarely into the luxury sector. We also developed a verbal tone to convey this sensibility in words.
Completed as Design Director at MetaDesign. Designer: Brady Boyle. IxD: Jonathan Haggard. Brand strategy: Susan Weingarten. Messaging: Molly Lind. Client services: Andy Giles.
![Truefacet_Directions3](https://geoffreyjohn.com/wp-content/uploads/2017/10/Truefacet_Directions3.png)
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![TrueFacet_color_NEW](https://geoffreyjohn.com/wp-content/uploads/2017/10/TrueFacet_color_NEW.png)
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![TrueFacet_website_collage2](https://geoffreyjohn.com/wp-content/uploads/2017/10/TrueFacet_website_collage2.png)
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![truefacet_iphone4](https://geoffreyjohn.com/wp-content/uploads/2017/10/truefacet_iphone4.png)
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![TF_BrandGuidelines2_2120](https://geoffreyjohn.com/wp-content/uploads/2017/10/TF_BrandGuidelines2_2120.png)
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