ABB

Online brand and web style guidelines, design and writing

I led a complete overhaul of the ABB online brand and website guidelines, modernizing the user experience and radically restructuring the information architecture. We assessed years of overly complex and redundant guidance documents and created a more engaging, experiential body of resources that models after deep references such as Google Material.

Completed at MetaDesign Zurich.

ABB_sitemapABB_sitemap
ABB_Guidelines1ABB_Guidelines1
ABB_comm_levels2ABB_comm_levels2
ABB_comm_levels_4upABB_comm_levels_4up
ABB_Guidelines3ABB_Guidelines3
ABB_Guideline_WebStyleABB_Guideline_WebStyle
ABB_comm_levels3ABB_comm_levels3