This is a long-scroll showcase of brand identity projects that I'm keen to share in lieu of full case studies. I was design director and/or lead designer on everything shown.
Work includes art direction, events & environmental, iconography, packaging, and UI/UX. Clients include Autodesk, Cisco, Kia, Kohler, McAfee, and a host of nifty startups (mostly tech).
Regenity
Identity for the global leader in regenerative medicine.
Regenity delivers life-changing transformations by creating and building regenerative bioresorbable implants that make a material difference in the lives of patients.
Cisco & UCSF
Identity and event materials for Connected Health Interoperability Platform, an initiative to streamline the data ecosystem for consumers, clinicians, and healthcare organizations.
Kohler Karbon
Product branding, illustration, and promotional materials for Karbon, Kohler's breakthrough premium home faucet.
Kia Corporation
Kia invited us to redesign its logo, with curious constraints in place. We also extended concepts to a brand identity system.
Katapult
Powering the inclusion economy, Katapult offers Katapult offers lease purchase and early payoff options to keep more money in your wallet. The identity expresses an inclusive, narrative thread between people and the objects that make them feel joy.
Ourself
Broad range logo concepts for Ourself, the first integrative women's app. We developed directions based on a strategic platform "Empowered Wellness for Womankind." ach concept leans in to different aspects of the positioning but tells a unique story of how Ourself unlocks the data insights you need to transform your wellbeing.
Loggly
A new take on data tech disruption. Brand identity.
Additional designers: Brady Boyle, Chin Lee
Drone Deploy
Drone Deploy transforms how businesses collect, manage and interpret reality capture data from aerial drones, 360 cameras and ground robots.
GetSafe
For GetSafe, a venture of Bay Alarm security, the challenge was to find a position it could own in the crowded home-security market. We zeroed in on the idea of freedom, couched in a DIY sensibility of self-sufficiency and empowerment.
Inktank & Ceph
The creators of Ceph, the beloved open-source storage solution, sought to reinvigorate the brand and establish a parent brand, Inktank, to take on Amazon Web Services and secure its position as a leader in cloud computing. The ocean, being the largest ecosystem in the habitable world, emerged as the most apt metaphor for digital storage. Subsequent to our engagement, Inktank sold to Red Hat for $175M.
Design concept: Damien Webb
Exploratorium
Exterior signage concepts for Exploratorium's science museum at Pier 15. The actual results are gratifyingly close to the conceptual renderings.
McAfee
Packaging design, art direction, and concept for the leader in PC security.
Designer: Scott Hammond. Direction: Jane Brown
Autodesk
Working closely with the Autodesk creative team and partnering with Brett Wickens, we revamped the product suite iconography as well as fine-tuned metaphors and unified styling for an arsenal of legacy application icons.
Duetto Café
Logo for a coffee house in Emeryville, California. Winner of a typographic award from Communication Arts magazine. Designed with Carin Rogoff.
Jupiter Technologies
A complete brand update for Jupiter Technologies included a comprehensive collateral system and website overhaul.
