Brand identity, UX, IXD and website development
Owned collectively by some of the largest US banks, Early Warning boasts 25+ years experience partnering with financial institutions to share the best bank data in the US, provide the broadest set of risk and payment solutions, and enable payments through the Zelle network.
Their former website didn't communicte the company's rich legacy, nor did it allow for customers to easily zero in on solution-based product offerings. Our redesign brings the brand identity into maturity, aligning with sexy subbrand Zelle, while adding crucial functionality indicative of a customer-centric website. We developed a set of interactive tools to surface tailored suites of products that address specific needs.
Completed as design lead, brand and UX, at Awasu Design. Designers: Mark Bumanglag. Content Strategy: Craig Lamson. UX lead: Jack Skates