The team at Keyssa, including advisor Tony Fadell, knew its wireless data transfer technologies had unprecedented potential to liberate industrial designers from the contraints of wired connectors. The challenge was finding a way to launch the brand in a way that conveys this potential clearly. Our strategy put simplicity first.
A MetaDesign project. My role: Design director. Designers: Pong Ko, Stan Zienka. Brand strategy: Sandra Fernandez. Client services: Andy Giles.