UCSF:
Center for Digital Health Innovation
Brand identity, website, strategy, messaging
Bringing together the best of startup investors, technology innovators, and healthcare practitioners, UCSF's Center for Digital Health Innovation aims to break free of an outdated healthcare system and make big strides in digital health. Working closely with a sharp team of healthcare leaders, we helped CDHI stand out as a disruptor in the healthcare space.
My role: Design director. Designers: Liscelyn Grifal. Brand strategy and messaging: Molly Lind. Client services: Andy Giles
"MetaDesign created a vibrant brand that truly differentiates CDHI in the digital health space. They were a collaborative, flexible partner, going above and beyond to fulfill our vision and bring our brand to life.”
— Dr. Michael Blum, Director, CDHI
UCSF: Digital Health Innovation Lab
Brand identity, website, messaging
Digital Health Innovation Lab is a partnership forged between technology juggernaut Samsung and leading healthcare institution UCSF, with the purpose of accelerating breakthroughs in digital health. The challenges for us were to reconcile the identities of two wildly different brands and create a unique platform to support bold ambitions.
A MetaDesign Project. My role: Design director. Designer: Nadia Skovorodneva. Messaging: Molly Lind. Client services: Melinda Giacolone.
