ABB

Brand identity, visual systems, brand and digital guidelines, information architecture

At MetaDesign Zurich, I participated in a comprehensive rebrand of ABB, a global technology leader in electrification and automation. The  identity system underwent an overhaul that encompassed every touchpoint as well as how they organize and procure brand materials internally, across the organization.

In addition, I led a complete overhaul of the ABB online brand and website guidelines, modernizing the user experience and radically restructuring the information architecture. We assessed years of overly complex and redundant guidance documents and created a more engaging, experiential body of resources that models after deep references such as Google Material.