This is a showcase of brand identity projects that I'm keen to share in lieu of full case studies. I was design director and/or lead designer on everything shown.

Work includes art direction, environmental, iconography, packaging, and UX/IxD. Clients include Autodesk, Cisco, Kia, Kohler, McAfee, and a host of nifty startups (mostly health & tech).

Kia

Our design team was invited By Kia Corporation us to redesign its logo, with a number of curious constraints in place. We also extended concepts to a brand identity system and created a logo movie for each direction. Challenging and fun!

Note: Most of us know the outcome of this redesign, with Kia ultimately embracing the funky, stylized type solution we see on their cars today.

Cisco & UCSF

Identity and event materials for Connected Health Interoperability Platform, an initiative to streamline the data ecosystem for consumers, clinicians, and healthcare organizations.

Kohler Karbon

Product branding, illustration, and promotional materials for Karbon, Kohler's breakthrough premium home faucet.

Loggly

A new take on data tech disruption.
Additional designers: Brady Boyle, Chin Lee

GetSafe

For GetSafe, a venture of Bay Alarm security, the challenge was to find a position it could own in the crowded home-security market. We zeroed in on the idea of freedom, couched in a DIY sensibility of self-sufficiency and empowerment.

Q Bio

Tech startups often face a dual challenge: introducing a new brand and introducing a new product category. The founders of Inkling were among the first to exploit the potential for handheld devices to enhance dynamic and on-the-go learning. Rooted in their brand positioning "Awakening Curiosity," the visual identity evokes a sense of enticing wonder.

Inkling

Tech startups often face a dual challenge: introducing a new brand and introducing a new product category. The founders of Inkling were among the first to exploit the potential for handheld devices to enhance dynamic and on-the-go learning. Rooted in their brand positioning "Awakening Curiosity," the visual identity evokes a sense of enticing wonder.

Inktank & Ceph

The creators of Ceph, the beloved open-source storage solution, sought to reinvigorate the brand and establish a parent brand, Inktank, to take on Amazon Web Services and secure its position as a leader in cloud computing. The ocean, being the largest ecosystem in the habitable world, emerged as the most apt metaphor for digital storage. Subsequent to our engagement, Inktank sold to Red Hat for $175M.

Design concept: Damien Webb

McAfee

Packaging design, art direction, and concept for the leader in PC security.
Designer: Scott Hammond. Direction: Jane Brown

Autodesk

Working closely with the Autodesk creative team and partnering with Brett Wickens, we revamped the product suite iconography as well as fine-tuned metaphors and unified styling for an arsenal of legacy application icons. 

Exploratorium

Exterior signage concepts for Exploratorium's science museum at Pier 15. The actual results are gratifyingly close to the conceptual renderings.

Duetto Café

Logo for a coffee house in Emeryville, California. Winner of a typographic award from Communication Arts magazine. Designed with Carin Rogoff.