Concoction

Brand identity, art direction, social media, and website

My partners and I started Concoction with the belief that remarkable flavor is for everybody and has the power to connect people through joyful, indelible moments. Each of our premium products reflects our commitment to sharing, creativity, and authenticity.

I worked at the helm to develop the Concoction brand identity, pairing a modern geometric logotype with luscious art direction and playful compositions to depict an exquisitely rich and layered culinary enhancement. It's a decidedly celebratory and sophsticated approach in a sea of overtly ethnic offerings. I also developed a messaging platform to support the visuals and take the personality up a notch and convey the myriad of ways the product can "elevate and enliven any dish or meal."

All photographs are original and produced without the use of AI.