Augtera

Brand identity, website and collateral

For NetOps pros, keeping networks optimized and free of downtime is an arduous challenge. Augtera's AI solutions promise deeper insights and correrlations that empower enterprise teams. It's a veritable game-changer.

The Augtera brand identity and website employ pattern as a dynamic representation of these new and varied network views. The staggering volume of data is made visible and comprehensible, expressed as a tantalizing interplay of shape and color. Deliverables included a website, comprehensive graphical renditions of their complex software functionality, collateral design, and a brand launch movie.

The branding campaign helped establish Augtera's market position, attract large enterprise customers like Orange, and ultimately contribute to its acquisition by NVIDIA in late 2024.

Completed as design director at Emotive Brand. Additional design direction: Robert Saywitz.